NIKE: THE DANCE AWAKENING (@AKQA SP)
Showcasing the creative prowess of the Brazilian singer Ludmilla and the dance troupe The Turmalinas Negras, Nike has released a dance film celebrating Black women. 'The Awakening in Dance: An experience in motion' spotlights how dance encourages new generations to explore different forms of sport and movement.

The film was created by AKQA with Ludmilla, the Turmalinas Negras, Nike, and consultancy Think Eva's. the campaign emerges as a platform for collective empowerment and manifestation of black culture and positive social transformations through dance.
Directed by Juh Almeida, the coreography is broken down into six moments: birth, connection, roots, protection, recognition and awakening. The sequence is a timeline that shows how movements connect with ancestry and culture, going through rhythms such as break, hip hop and funk.