NEGO BALA, “SONHO” feat. ELZA SOARES
MUSIC VIDEO
CREATIVE DIRECTION, SCRIPT, ART DIRECTION
2022
NEGO BALA, “SONHO”feat. ELZA SOARES
SONHO (DREAM IN PORTUGUESE) IS THE LAST MUSIC VIDEO OF THE BRAZILIAN MUSICIAN
NEGO BALA. BORN AND RAISED IN BOCA DO LIXO, ONE OF THE MOST STIGMATIZED NEIGHBORHOODS
OF DOWNTOWN SÃO PAULO, NEGO, DREAMED ABOUT BEING AN MC AND A POET AND FOUND A WAY
OUT OF THE YOUTH DETENTION CENTER.
DURING HIS HARD TIMES, HE ALSO FOUND SOLACE IN LITERATURE AND PHILOSOPHY.
SONHO IS ABOUT THE IMPORTANCE OF IMAGINING AND VISUALIZING THE FUTURE YOU WANT
TO LIVE IN ORDER TO ACTUALLY LIVE IT. TO DO SO, SONHO DRAWS A PARALLEL BETWEEN BALA’S
PERSONAL BELIEFS AND PLATO’S WORLD OF IDEAS TO CREATE THE WORLD OF DREAMS, A PLACE WHERE ALL THE THINGS HAPPEN FIRST. AND ALSO A SPACE THAT NEGO BALA THINKS SHOULD BE OCCUPIED
BY EVERYBODY, ESPECIALLY BY THE YOUNGSTERS OF THE MOST STIGMATIZED NEIGHBORHOODS.
SONHO (DREAM IN PORTUGUESE) IS THE LAST MUSIC VIDEO OF THE BRAZILIAN MUSICIAN
NEGO BALA. BORN AND RAISED IN BOCA DO LIXO, ONE OF THE MOST STIGMATIZED NEIGHBORHOODS
OF DOWNTOWN SÃO PAULO, NEGO, DREAMED ABOUT BEING AN MC AND A POET AND FOUND A WAY
OUT OF THE YOUTH DETENTION CENTER.
DURING HIS HARD TIMES, HE ALSO FOUND SOLACE IN LITERATURE AND PHILOSOPHY.
SONHO IS ABOUT THE IMPORTANCE OF IMAGINING AND VISUALIZING THE FUTURE YOU WANT
TO LIVE IN ORDER TO ACTUALLY LIVE IT. TO DO SO, SONHO DRAWS A PARALLEL BETWEEN BALA’S
PERSONAL BELIEFS AND PLATO’S WORLD OF IDEAS TO CREATE THE WORLD OF DREAMS, A PLACE WHERE ALL THE THINGS HAPPEN FIRST. AND ALSO A SPACE THAT NEGO BALA THINKS SHOULD BE OCCUPIED
BY EVERYBODY, ESPECIALLY BY THE YOUNGSTERS OF THE MOST STIGMATIZED NEIGHBORHOODS.
(@AKQA SP)
TEAMED UP WITH PAULA ESSIG
AND GUSTAVO MACHADO WE
CRAFTED THE MAIN CONCEPT
AND SCRIPT
THEN ADAPTED AND
DIRECTED BY DOUG BERNARDT
FROM STINK FILMS.
TEAMED UP WITH PAULA ESSIG
AND GUSTAVO MACHADO WE
CRAFTED THE MAIN CONCEPT
AND SCRIPT
THEN ADAPTED AND
DIRECTED BY DOUG BERNARDT
FROM STINK FILMS.
Awarded with:
Cannes Lions 2022:
SILVER - Entertainment For Music
SHORTLIST - Film Craft
Clio Awards 2022:
GRAND CLIO - Music
SILVER - Direction
The Webby Awards 2022:
NOMINEE - Music Video
Music Video Festival Brasil 2022:
SHORTLIST - Best Music Video
Kinsale Shark Awards 2022:
WINNER - Best Music Video
WINNER - Best Casting
SHORTLIST - Best Writing/Idea/Concept
SHORTLIST - Best Cinematography
SHORTLIST - Direction
The Gerety Awards 2022:
SILVER - Craft
BMVA (Berlin Music Video Awards) 2022:
NOMINEE - Best Narrative
VIMEO Staff Pick Selected