FERRAGAMO SOHO STORE
+ INFO
ART DIRECTION
2022
FERRAGAMO SOHO STORE
@ DE-YAN NY
Experiential retail, meet Web3. Luxury Italian brand Salvatore Ferragamo’s new concept store in New York’s Soho neighbourhood was a sequenced journey beginning with the holographic customizer, where shoes were made-to-order, initiated and customized in a variety of colorways. The interactive mirrored video booth created a unique NFT video experience that allowed guest to mint their art work and own a limited edition NFT.