THE DANCE AWAKENING;
The Black Tourmaline stone is often rejected for its colour and shape, it can be viewed as a symbol of the history of black women and aligns with their experiences. Using sport and movement as catalysts for women’s empowerment, we launched a film of black female dance artists to strengthen and exalt the artists community. The sequence is a timeline that shows how movements connect with ancestry and black culture, going through rhythms such as break, hip hop and funk, reaffirming that dance is a bridge to one’s history and identity.
ART DIRECTION
GRAPHIC DESIGN
IDEA/CONCEPT,
@ AKQA SP, 2020
GRAPHIC DESIGN
IDEA/CONCEPT,
@ AKQA SP, 2020