NEGO BALA - SONHO  

SONHO (dream in portuguese) is the last music video of the brazilian musician Nego Bala. Born and raised in Boca do Lixo, one of the most stigmatized neighborhoods of Downtown São Paulo, Nego, dreamed about being an MC and a poet and found a way out of the youth detention center. During his hard times, he also found solace in literature and philosophy.

SONHO is about the importance of imagining and visualizing the future you want to live in order to actually live it. To do so, SONHO draws a parallel between Bala’s personal beliefs and Plato’s World of Ideas to create The World of Dreams, a place where all the things happen first. And also a space that Nego Bala thinks should be occupied by everybody, especially by the youngsters of the most stigmatized neighborhoods.

CONCEPT, SCRIPT
& ART DIRECTION
@ AKQA SP, 2020














Cannes Lions 2022:
SILVER - Entertainment For Music
SHORTLIST - Film Craft

Clio Awards 2022:
GRAND CLIO - Music
SILVER - Direction

Kinsale Shark Awards 2022:
WINNER - Best Music Video
WINNER - Best Casting
SHORTLIST - Best Writing/Idea/Concept
SHORTLIST - Best Cinematography
SHORTLIST - Direction

VIMEO Staff Pick Selected
The Webby Awards 2022:
NOMINEE - Music Video

The Gerety Awards 2022:
SILVER - Craft
BMVA (Berlin Music Video Awards) 2022:
NOMINEE - Best Narrative

Music Video Festival Brasil 2022:
SHORTLIST - Best Music Video



 

BRUNO QUEIROZ DE CARVALHO

a multidisciplinary creative, working at the intersection between photography, graphic design & creative art direction.

2023