The AWAKENING IN DANCE; an experience in motion,
created by AKQA, with Ludmilla & the Turmalinas Negras, for Nike.
ART DIRECTION, 2020
The Black Tourmaline stone is often rejected for its colour and shape, it can be viewed as a symbol of the history
of black women and aligns with their experiences.
Using sport and movement as catalysts for women’s empowerment, we launched a film of black female dance artists to strengthen and exalt the artists community.
The sequence is a timeline that shows how movements connect with ancestry and black culture, going through rhythms such as break, hip hop and funk, reaffirming
that dance is a bridge to one’s history and identity.
@ The Drum Nike: The Awakening in Dance by AKQA