AWAKENING IN DANCE

ART DIRECTION, 2020
The Awakening In Dance is an experience in motion,
created by AKQA, with Ludmilla & the Turmalinas Negras, for Nike.





The Black Tourmaline stone is often rejected for its colour and shape, it can be viewed as a symbol of the history of black women and aligns with their experiences.
Using sport and movement as catalysts for women’s empowerment, we launched a film of black female dance artists to strengthen and exalt the artists community.
The sequence is a timeline that shows how movements connect with ancestry and black culture, going through rhythms such as break, hip hop and funk.
Reaffirming that dance is a bridge to one’s history and identity.












Adweek Nike celebrates the power of dance and enduring strength of black women
@ The Drum Nike: The Awakening in Dance by AKQA


BRUNO IS A BRAZILIAN MULTIDISCIPLINARY ARTIST CREATING WORK THROUGH PHOTOGRAPHY, GRAPHIC DESIGN AND CREATIVE ART DIRECTION.